Adin Ross is now making headlines again—this time not for streaming drama but for launching a breath freshener in collaboration with Logan Paul and a roster of big-name creators. With the tagline “backed by creators,” the brand has already become a hot topic online. Netizens have been buzzing, and one blunt comment really sums up the sentiment:
“Saw FaZe Banks and knew this shit a scam.”
Adin Ross, Logan Paul, Jake Paul, FaZe Banks, FaZe Clan, Lil Yachty, OBJ, MGK, Yeat, Mike Majlak, Sketch, and Zack Bia have launched a line of breath fresheners called Breath Death, featuring exploding mint crystals known as Crystal Breth, designed to destroy bad breath pic.twitter.com/aeoVYGcWjq
— FearBuck (@FearedBuck) July 28, 2025
Amid all the chatter, despite Glorilla’s viral mugshot tees stirring their own waves, fans are calling out this breath freshener line for being yet another creator-branded hustle aimed at tackling halitosis in the most influencer‑heavy way possible. So when netizens react to Adin Ross joining this new breath freshener line, opinions are flying nearly as fast as the mint.
From the moment X (Twitter) lit up with the announcement that Adin Ross, Logan Paul, FaZe Banks, Lil Yachty, OBJ, MGK, Yeat, Mike Majlak, Sketch, Zack Bia, and others were unveiling a new breath-freshener line, the floodgates opened. One user summed it up best under the brand’s launch tweet:
“Backed by creators and it’s just 12 of the worst people on the planet 😭.”
Another chimed in:
“This can’t be good for the youth 😭💀,” while a third shrugged,
“This lineup for a breath freshener is wild who knew they'd team up to tackle bad breath like this.”
And, of course, the viral favorite:
“Saw FaZe Banks and knew this shit a scam.”
Some took a more practical angle:
“Mints already do this, how does this product stand out.”
Critics question the genuine value of another branded mint, especially when there are already dozens on the market. Sure, celebrity endorsements go a long way, but is halitosis really a problem that calling on 12 creators can solve?
There’s also a tone of fatigue: people feel like it’s a rinse‑and‑repeat play. Streamer drama, tees, fragrances, energy drinks—now breath fresheners. As one netizen joked,
“Adin randomly starts talking about veneer breath for stream after stream and then drops a toothpaste company?”
The sentiment: if it smells like another cash grab, clicks aren’t going to save it.
On the flip side, some fans are curious. A few mentioned they actually tune in to streams where Adin teases product drops; hype is real when influencers get behind a tangible item. Still, skepticism reigns. Complaints range from “why are these creators so tied to every random product” to “we don’t need influencer‑branded breath mints, we need substance.”
Though GloRilla pivoted successfully by selling T-shirts of her viral mugshot, many feel this launch doesn’t compare. At least those mugs came with a story. This breath freshener line feels thin in comparison. Every celeb slaps a logo, some fans say: rinse, repeat. On social, sentiment reflects that: "Backed by creators" might be the slogan, but critics say it reads more like “Backed by 12 clout assets and zero innovation.” Netizens aren’t buying it, yet.
Adin Ross is officially part of a creator‑packed breath freshener lineup co‑founded with Logan Paul and a dozen other influencers. The brand apparently offers mints or freshener strips aimed at the youth demographic – streamer‑style packaging, bold flavors, influencer marketing campaigns, the full social‑media blitz.
Reports show the collective pool includes familiar names from FaZe Clan, the rap scene, and meme culture—all signing on to promote the same line of minty products. X posts confirm the group branding, and early branding teasers lean into edgy humor and drip-store energy.
Adin’s role is more than just a name drop—he’s been teasing product drops during his streams and on Instagram clips, calling it something like “Breath Death” and even mentioning he gave equity to collaborators. That said, product details remain thin; no flavor list or ingredients have been shared yet.
Logan Paul’s involvement immediately pulls comparisons to his PRIME Hydration venture, but the breath freshener market is already crowded. The big question is whether this line will actually deliver something fresh, or just fresh packaging.
TOPICS: Adin Ross, Logan Paul