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WATCH: Apple's 'Siri Helps Santa' Ad Celebrates Its 10-Year Anniversary

  • Exactly 10 years ago, Santa Claus got a helping hand from Siri in a viral Apple ad that saw jolly ol' Saint Nick use the new feature on his iPhone 4S to navigate his big night of deliveries. The commercial served as viewers' first introduction to Siri, and it highlighted the many features that we now take for granted, like pulling up directions, emails, or upcoming appointments (in Santa's case, all 3.7 billion of them). May your holiday break be merry, bright, and much less busy than Santa's!

    Claire Spellberg Lustig is the TV Editor at Primetimer and a scholar of The View. Follow her on Twitter at @c_spellberg.

    TOPICS: Apple, Apple's Siri, Christmas