Doja Cat trolls Sydney Sweeney’s viral jeans ad on TikTok, sparks controversy online

Pop star Doja Cat recently took a shot at Sydney Sweeney's viral jeans ad campaign for fashion retailer American Eagle. In a now-viral TikTok video, Doja Cat mocks the ad copy Sweeney delivered in one of the videos for the ad campaign, which has come under fire on the internet for the wordplay with "jeans" and "genes".

In the TikTok video, Doja Cat mimics Sweeney in a thick Southern drawl, saying:

"Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color… my jeans are blue."

Doja Cat mocks Sydney Sweeney’s American Eagle commercial in new TikTok. pic.twitter.com/22nLoguWGG

— Pop Base (@PopBase) July 29, 2025

In the American Eagle ad campaign video that Doja Cat has mocked, the blue-eyed and blonde-haired Sydney Sweeney can be seen lying back on a couch, while fastening her pants. After the Euphoria star delivers her ad copy, a male narrator concludes, "Sydney Sweeney has great jeans".

Why is the American Eagle's ad campaign featuring Sydney Sweeney facing backlash?

American Eagle's Sydney Sweeney-featuring ad campaign using the "jeans"/"genes" homophone and its take on traditional white beauty standards has been heavily criticized on the internet. Many fans have highlighted that the ad campaign has strong white supremacist and N*zi undertones, which are unacceptable in this political climate.

This criticism has only intensified. In another ad, Sweeney stands in front of a billboard of herself with the words “Sydney Sweeney has great genes” on it. When she walks past the billboard, the word "genes" is crossed out and replaced by the word "jeans". Some have pointed out that since the Anyone But You actress has blonde hair and blue eyes, the ad campaign echoes eugenic messaging.

For those unversed, eugenics is an inaccurate and racist theory suggesting that human genetics can be improved through controlled and selective breeding of populations. Neither American Eagle nor Sweeney has publicly addressed the massive backlash. However, as far as the politicization of her body is concerned, in an interview with NME in March 2024, Sweeney said:

"There’s not anything I can do. I think it’s important to be aware of everything and then use that information however I may well. But I’m just being me, that’s all."

Sydney Sweeney previously faced backlash for selling her bathwater soap

Sweeney became the face of Dr. Squatch’s 2024 campaign as the 'Body Wash Genie' to promote its natural body wash line. This led many of her fans to express an interest in buying her bathwater. Earlier this year, she made headlines for launching a soap product that contained her actual bath water.

The Madame Web actress launched a limited-edition bar soap named 'Sydney’s Bathwater Bliss'. According to a Glamour article from May 2025, in a press release announcing the product, Sweeney said:

"When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap. It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural."

Only 5,000 bars of the actor's soap were made, and each bar was sold for $8 when it was launched. In addition to the hygiene concerns, this move sparked debates about empowerment and objectification across the internet.