“What a sell out”- Netizens react to Adin Ross revealing he won’t fire his manager for calling Kai Cenat the N-word because “he has a good heart”

Adin Ross recently found himself at the center of a streaming scandal after announcing he won’t be firing his manager, Taav Cooperman, despite shocking accusations that Taav used the N-word toward fellow creator Kai Cenat. The reaction online has been swift and savage, with netizens branding Adin a “sellout” for standing by a man accused of racial slurs—even though Adin defended him, saying he “has a good heart.”

Social media is ablaze with criticism from fans wondering why Adin didn’t cancel the manager instead of cutting ties. Was Adin trying to protect loyalty at the expense of accountability? And what does this say about the so-called streaming code of ethics? What will Kai Cenat think as the fallout continues?

Netizens say: “What a sell out” — Adin Ross chose loyalty over accountability

The fallout from Adin Ross’ decision to stand by his manager, Taav Cooperman, continues to spiral online. After Kai Cenat revealed that Taav once called him the N-word during a late-night conversation, fans expected swift consequences. Instead, Adin doubled down, defending Taav by saying he “has a good heart” and doesn’t deserve to be canceled. That justification has only made things worse.

Across X, users slammed the move as tone-deaf. One viral post read,

“So the excuse is people can say the N word but they not racist smh this is a new one 😭😭.”

Another chimed in, doubting Taav’s announced hiatus from work:

“He’s definitely not taking a league of absence we know that statement was just for the internet…”

The consensus? Adin’s response felt more like damage control than actual accountability. Some fans also pointed to this moment as a key reason creators like Kai and his A.M.P. circle have pulled away from Adin.

“And adin fans wonder why kai and other amp members don't wanna do a streams with adin,” one tweet noted, echoing the sentiment that the damage to their relationship has been building for a while.

Others believe the slur is only part of the story. Rumors of business tension are swirling, with one tweet suggesting

“It's not the N word he should be worried about, he was about to snake him for losing millions…”

That theory hasn’t been confirmed, but it’s added a layer of skepticism to Taav’s defense and Adin’s loyalty.

For many viewers, the verdict is already in: Adin Ross backed the wrong person. And no amount of “good heart” spin is going to fix the optics.

What went down: the incident explained

The controversy began when Kai Cenat revealed in a July 17 livestream that Taav, a white man and Adin’s manager, had called him the N-word around 4 a.m. last year during a call about a McDonald’s Chicken Big Mac campaign. Cenat said Taav was apparently intoxicated and launched into a tirade, repeatedly peppering the conversation with slurs as Cenat declined a sudden invite to Adin’s birthday bash.

Despite Cenat clarifying he holds no personal ill will toward Adin, calling him “a brother” and stressing his respect, he admitted the incident pushed him to distance himself from Adin’s inner circle. Following his account, Taav responded on stream, apologizing and claiming he didn’t remember the incident, saying,

“If I did, I’m sorry. I don’t mean anything fcking bad about it.”.

That apology hasn’t landed well with online audiences. With Adin’s explanation that "he has a good heart," the fallout grew even louder, prompting waves of commentary under hashtags like #react and #cancel.

In the high-stakes world of streaming, where every word and alliance is amplified, Adin Ross’ refusal to fire Taav has ignited a firestorm. Fans are divided between loyalty and accountability, but clear consent seems scarce. Whether Adin’s gamble on a “good heart” pays off remains to be seen, but one thing’s for sure: the court of netizens has already decided.