Netflix, Chipotle, and more companies joins in at poking fun at Astronomer CEO Andy Byron's Coldplay Gate controversy

Big names like Netflix and Chipotle have joined in on the buzz surrounding a viral moment featuring Andy Byron, CEO of Astronomer, and Kristin Cabot, the company's Chief People Officer. Their appearance on a kiss cam during a Coldplay concert set off a storm of chatter on social media.

At the concert, the camera landed on Byron and Cabot, who reacted by hugging and hiding their faces. Chris Martin, the lead singer of Coldplay, joked about the moment, suggesting that they seemed either shy or maybe linked. The clip caught fire online, gaining attention because both Byron and Cabot are married to their partners. Byron’s wife is Megan Kerrigan, and Cabot’s husband is Kenneth C. Thornby.

As the clip circulated online, the reactions grew from personal opinions to a wave of comments from companies and media outlets. Chipotle jumped in by posting an ad that said, "It’s okay to cheat," hinting at customers trying their honey chicken instead of their usual picks. They added more posts with lighthearted phrases to engage users, like "I won't judge if you try something new" and "Don’t go mixing up your affairs now."

Now, the internet is calling for the real-life drama to be turned into a Netflix series.

Andy Byron scandal sparks reactions from Neon, X, and Grok

Neon found another way to market by using the excitement to draw attention to its new romantic movie, Together. The film stars Dave Franco and Alison Brie, who are a real-life couple. Scheduled to hit theaters on July 30, the movie was advertised using images that copied the kiss cam scene. This sparked even more chatter.

Elon Musk’s platform X and its AI project Grok also got linked to the moment. X suggested that going to a Coldplay concert would make a great date with one of Grok’s AI companions. The companions are named Ani and Valentine. This combined product advertising with what people were already talking about.

After the incident, Megan Kerrigan, Byron's wife, took his name off her social media. Byron adjusted his LinkedIn activity by turning off comments and removing an older post about Cabot. On the other hand, Cabot's LinkedIn page experienced a rise in engagement, with users discussing her role and seeming curious about her position.

Astronomer CEO Andy Byron’s wife removes his last name from her Facebook profile, following viral video of his alleged affair with colleague Kristin Cabot at a Coldplay concert. pic.twitter.com/5xzvEU7Kht

— Pop Base (@PopBase) July 17, 2025

Neither Byron nor Cabot has talked about the situation, but the story is still trending online. Coldplay's official accounts have also been caught in the mix, with fans bringing up the kiss cam moment in the comments of unrelated posts.