“This is the next big step” - 50 Cent announces launch of his action channel on Pluto TV on his 50th birthday

Curtis “5O Cent” Jackson marked his milestone 50th birthday on July 6 by unveiling a completely new streaming destination: 50 Cent Action on Pluto TV. Rather than a simple social‑media shout‑out, this launch cements Jackson’s evolution from chart‑topping rapper to hands‑on media impresario.

The channel debuts with a birthday marathon called the “Curtis Collection,” featuring Jackson’s most pulse‑pounding action work, and promises to deliver free, on‑demand movies and series to anyone with the Pluto TV app. In doing so, Jackson answers exactly what “the next big step” looks like when you’re turning fifty in Hollywood.

50 Cent launches his action channel on Pluto TV—this is the next big step

At precisely midnight on July 6, 50 Cent Action flickered to life on Pluto TV, timed to Jackson’s half‑century birthday. Far from a vanity project, the channel is a full‑fledged collaboration with Lionsgate, aimed at carving out a dedicated space for high‑voltage entertainment in the crowded free‑ad‑supported streaming (FAST) arena.

The centerpiece is the “Curtis Collection”: a curated marathon that rolls out Freelancers, Righteous Kill, Fire with Fire, Set Up, Blood Out and Caught in the Crossfire. Each title offers a different shade of Jackson’s on‑screen persona, from calculating avenger to gritty antihero.

Jackson himself teased the launch on Instagram:

“What better way to celebrate my 50th than with another big drop 🙌 You can now watch @50CentAction for FREE on @plutotv!"

 

 

 

 

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While he didn’t disclose every upcoming series, insiders at Lionsgate hint at exclusive programming on the way, suggesting that this channel could become a permanent fixture rather than a one‑off event. Early viewer reactions on social media praise the no‑frills access (“it costs you zero cents,” as Pluto TV cheekily reminds fans), and critics note that Jackson’s personal curation lends the channel an authenticity often missing from celebrity‑branded portals.

Visually, the channel keeps things straightforward: full‑frame trailers, behind‑the‑scenes clips, and value‑added commentary from Jackson himself, who promises interstitial “director’s cuts” and cameo introductions. It’s a savvy use of Pluto TV’s interface—no downloads, no subscriptions, just a seamless linear stream. As one media analyst wrote,

“Jackson’s channel feels less like a promotion and more like a genuine extension of his artistic identity”.

Beyond the birthday fanfare, this move represents the latest act in Jackson’s broader strategy: controlling every aspect of storytelling, from conception to distribution. By partnering with a major studio for content rights and leveraging a free platform for reach, Jackson sidesteps the subscription fatigue gripping many viewers today.

If this is the next big step, it’s built on a foundation of smart partnerships and a clear understanding of his fanbase’s appetite for unapologetic, edge‑of‑your‑seat drama.

What else is 50 Cent up to these days? Building his film empire

While the new channel grabs headlines, Jackson’s film ambitions continue to expand in quieter ways. He’s slated to play Balrog in the forthcoming Street Fighter reboot, lending his imposing presence to the iconic boxer-turned-enforcer. Simultaneously, Jackson wraps up production on SkillHouse, a horror‑thriller set for release this summer, and has quietly financed Free Agents, a tense drama produced by Deon Taylor. These projects, spanning action, horror and suspense, demonstrate Jackson’s commitment to genre‑flexibility and his knack for spotting market gaps.

On the production side, Jackson’s G‑Unit Film & Television label is developing several scripted series currently in negotiations with premium cable outlets. Though details remain under wraps, insiders say these shows will blend Jackson’s trademark grit with complex character studies—proof that his empire isn’t just about star vehicles, but sustainable content pipelines that can outlast any single celebrity brand.

By launching 50 Cent Action on Pluto TV as his birthday gift to fans, and to himself, Curtis “5O Cent” Jackson proves he’s never content to rest on past triumphs.

This channel is a high‑octane showcase of his on‑screen legacy and a strategic play in the streaming wars. Far more than a celebratory gesture, it positions Jackson as a curator, producer and distributor—turning fifty into a launchpad for the next phase of his entertainment empire.