Were ESPN stars forced to plug Disney+ this morning?

The Big Lead

Adam Schefter, Stephen A. Smith, Adrian Wojnarowski and John Buccigross were among the high-profile ESPN personalities who were tweeting excitedly about the arrival of Disney+ this morning. "Big day for the new Disney+ service. It will change lives," tweeted NFL reporter Schefter. According to The New York Post's Andrew Marchand, "ESPN does do journalism, but it also does business. These reporters do journalism, but they also do business. If the company that pays you millions, asks you to promote its top project, not much of a choice." ALSO: SportsCenter promoted Disney+ with a Simpsons Top 10.