Snoop Dogg joins The Voice as mega mentor

Billboard

"This is not a joke," the rapper tweeted of his involvement in the NBC reality show, accompanied by a video teaser. Snoop will join judges Kelly Clarkson, John Legend, Nick Jonas and Blake Shelton, providing his sage advice to the artists who've made it through to the Battle Rounds. He'll begin appearing in the Knockout Rounds starting on April 19. "Drawing from his unique experience in navigating the music and entertainment industry as a renowned rapper, producer and performer, Snoop Dogg will impart a new and fresh perspective to help the artists craft their performances," NBC said a statement. "Coaches alone choose the winner to advance from their team. Each coach has one steal in the Knockouts."