Kirby Jenner is based on Kendall Jenner's "fraternal twin brother" Kirby Jenner, an Instagram parody that has the endorsement of the Kardashian-Jenner clan. Kendall Jenner is producing along with her mom Kris Jenner, Ryan Seacrest, Howie Mandel and McG. "The celebrity series will chronicle the daily life of Kirby Jenner, who is set to step in front of the camera for the first time," according to Deadline. "The twist? Kirby Jenner is the product of a parody Instagram account run by someone with really good Photoshop skills and the ability to insert himself into Jenner’s pictures." Kendall Jenner said of the series: “I’m thrilled that Quibi viewers will get an inside look at the life of my twin brother and he’ll finally have the opportunity to shine in this series."