Next year's Super Bowl LIV on Fox will have fewer commercial breaks

SportsBusiness Daily

"The NFL and Fox will run four ad breaks per quarter instead of the five they had run for the past three decades," reports Sports Business Journal. "The breaks will be 30 seconds longer than they had been, which network and league execs say is barely noticeable to viewers. The NFL approached Fox with the idea, presenting research that showed viewers and fans at the game felt the pace was better with fewer breaks."