Jennifer Aniston expressed unease with social media a few weeks ago, but now she's learning that Instagram offers easy and inexpensive publicity
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Aniston has spoken about her aversion with social media in the past, including for this month's InStyle cover story. “They’re doing it through someone else’s lens, which has been filtered and changed…and then it’s ‘like me, don’t like me, did I get liked?’ There’s all this comparing and despairing," she said. But Aniston, who easily surpassed 11 million followers in less than 48 hours, likely joined Instagram to promote The Morning Show. "A celebrity on social media creates the illusion that your favorite stars are as within your reach as that girl who went to your high school and constantly posts motivational quotes (they do share the same Minions memes, after all)," says Elahe Izadi. "Newer celebrities have used platforms such as Instagram to build fandom. And A-list holdouts don’t necessarily represent a generational divide; 29-year-old Jennifer Lawrence is not on social media, just like 58-year-old George Clooney. But while some A-listers may not need social media to help them become famous, an elusive holdout like Aniston simply starting an Instagram account attracts plenty of positive attention and headlines. It’s an easy and inexpensive way to get publicity, which is especially useful when there’s a big project to promote. Julia Roberts joined Instagram in June 2018, and a month later, Amazon released the first teaser for her first TV series, Homecoming. Jake Gyllenhaal started an Instagram account in December of that year to confirm his role in Spider-Man: Far From Home. Nicole Kidman, who had a Facebook page, joined her Big Little Lies co-stars by creating an Instagram account in January 2018 after winning a Golden Globe for the series." Aniston is already doing publicity for The Morning Show, but having an Instagram account with millions of followers can be used to leverage her celebrity in her acting career.
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TOPICS: Jennifer Aniston, ABC, Friends, Jimmy Kimmel Live!, The Morning Show, Jimmy Kimmel, Kaitlyn Bristowe, Instagram, Late Night, Social Media
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