Inside the the Kardashians' art of monetizing their influence
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The recent Khloe Kardashian-Jordyn Woods-Tristan Thompson drama is "emblematic of a well-established Kardashian ecosystem," says Amy Chozick. "Family turmoil feeds the celebrity news cycle, which drives interest in the TV show, which then helps to publicize an ever-increasing number of sponsorships and branded products." She adds: "Even if you’ve never seen a single episode of their show, chances are that you’ve bought a Kardashian-fronted or -backed something (Pepsi? Calvin Klein? Proactiv?). The sisters are a media company if it swallowed a makeup conglomerate, mated with a fashion line and birthed athleisure babies." ALSO: Kanye West will become a bigger part of Keeping Up with the Kardashians in Season 16.
TOPICS: Keeping Up With the Kardashians, E!, Kanye West, Khloe Kardashian, Reality TV
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