How does Tucker Carlson Tonight survive without big advertisers?

Los Angeles Times

On Tuesday night, Tucker Carlson's biggest advertisers, in terms of airtime, appeared to be Tucker Carlson promoting his Fox Nation show, Fox News with house ads and commercials for MyPillow.com, according to the Los Angeles Times' Michael Hiltzik. it appears that even though Tucker Carlson Tonight is bringing in big advertising revenue, his status as the top cable news anchor is valuable to Fox News. "At this stage, it appears that Carlson’s audience draw may be more important to Fox than his advertising," says Hiltzik, noting that advertising revenue across Fox News is up.