"Netflix Christmas movies aren’t quite hitting the same boxes as Hallmark," says Anna Menta. "Yes, Hallmark Christmas movies are beloved for their low production value, ridiculous concepts, and cheesy romances—all things that certainly apply to at least most of the Netflix holiday films. But there are differences. Hallmark movies often come with a Jesus-centric moral lesson; Christmas is a Christian holiday, after all. Considering the title of Holiday in the Wild was secularized from its original title, Christmas in the Wild, Netflix would rather appeal to a broader audience." She adds: "The same can be said for Netflix vs. Hallmark’s target demographics: Netflix has titles for a range of ages ...Hallmark movies, meanwhile, seem content to stick 30-something adults falling in love. Netflix is also much more willing to drop the big bucks on actors you’ve heard of, like Rob Lowe and Vanessa Hudgens, whereas I’d be hard-pressed to recognize a single name on one of those Hallmark posters. As a result, Netflix films are generally better quality than Hallmark’s—but also, therefore, sometimes less entertaining."