Chip and Joanna Gaines' new channel will take over the DIY Network in 2020
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Discovery and the former Fixer Upper stars have announced that the Gaines' cable channel based on their Magnolia brand will launch in summer 2020, overhauling what is currently the DIY Network. The Gaineses will serve as chief creative officers for the unnamed channel, which will be led by current HGTV president Allison Page. "Chip and Joanna Gaines have become trusted, household names since the debut of Fixer Upper and through this joint venture, Discovery is proud to extend our relationship with them,” said Discovery CEO David Zaslav. "They've got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses — they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passion."
TOPICS: Magnolia Network, Discovery Channel, DIY Network, Fixer Upper, Allison Page, Chip Gaines, Joanna Gaines
More Magnolia Network on Primetimer:- Chip and Joanna Gaines’ Magnolia Network will move under HBO after Discovery acquires WarnerMedia
- Magnolia Network renews three shows including Magnolia Table with Joanna Gaines, orders five new unscripted series
- Fixer Upper: Welcome Home becomes an instant hit on Magnolia Network
- Presenting Magnolia Network's nine best shows
