Why Fuller House stars' apparent support of Lori Loughlin at Kids' Choice Awards was a masterful PR move

The Washington Post

Candace Cameron Bure and Jodie Sweetin managed to earn their Netflix series the most headlines out of the Kids' Choice Awards while having the "plausible deniability" of never having mentioned Loughlin's name or her college cheating scandal, says Emily Yahir. They also didn't have to take follow-up questions. Meanwhile, they "look like kind and supportive people," says Yahr. "That kind of goodwill can’t be underestimated."