Disney originally considered banning all streaming rivals to Disney+. But according to Josef Adalian, "Disney’s policy has evolved: Now, only Netflix is banned. A person familiar with Disney’s thinking says the reason Amazon, Apple, and other media companies with streaming platforms are still welcomed as advertisers is because those companies have other relationships with Disney, including ways for Disney to advertise with them. Apple, for example, sells advertising on its Apple News platform, while Amazon has a huge ad division. Netflix quite famously does not do advertising. As a result, Disney decided it no longer wanted to help Netflix in its bid to attract more subscribers and get its current subscribers to watch more Netflix."