Netflix is considering a lower-cost, ad-supported tier

Variety

After years of saying Netflix isn't interested in advertising, co-founder and co-CEO Reed Hastings said today that the streamer is "quite open to us offering even lower prices with advertising as a consumer choice.” His comments come after Netflix announced it lost 200,000 subscribers last quarter, its first loss since 2011. Hastings says an ad-supported tier could give Netflix a new pathway to growth.