Hulu signs a Super Bowl sponsorship deal with Instagram's World Record Egg

Gizmodo

The image of an egg that appeared out of nowhere several weeks ago to break Kylie Jenner's "like" record has now generated nearly 52 million likes and nearly 10 million followers. The Atlantic reported Thursday that the anonymous egg was working informally with the controversial media company Jerry Media to take advantage of its social media following. Now it appears the World Record Egg has agreed to a Super Bowl Sunday promotional deal with Hulu.