Hulu has come up with four types of streaming consumers

The Hollywood Reporter

A Hulu report titled "Generation Stream" found that under a quarter of streaming users partake in "classic streaming": watching usually at set times with family, friends or a partner as part of a daily routine. Binge-watchers are in the "Indulgent streaming" category, comprising 21%. About 13% make up "curated streaming," people (most likely Generation Z) who seek out series and movies that create or drive cultural conversation, and also want to take part in the conversation. The largest group falls under "therapeutic streaming," people who stream to decompress, usually with nostalgic programming.