Amazon is reportedly launching its own TV set brand

Business Insider

After rolling out an AmazonBasics TV in India last year, Amazon is expected to debut its own TV sets in the U.S. this fall with Fire TV software and Alexa built in, reports Business Insider, which adds: "The release of Amazon's own TV would put the e-commerce giant in direct competition with other electronics companies, including Samsung, LG, and Sony, that, in many cases, sell through Amazon's online marketplace."