When does Amazon Prime Day 2025 end? Best deals, discounts and more explored

Prime Day’s on the calendar and it’s hard to miss. After all, it’s Amazon’s blockbuster summer event that’s now stretching an entire long weekend. In 2025, it’s bigger than ever, a full four‑day shopping extravaganza featuring deep discounts, daily “Big Deal” drops, and quirky finds that'll make impulse buys almost mandatory.

Amazon Prime Day is already in full swing from July 8 through July 11, meaning your window for snagging tech, home goods, beauty must‑haves, and more is closing soon. And yes, shoppers are revving up to check out offers and deals before those lightning steals vanish. Ready your carts.

When Amazon Prime Day 2025 ends, and what that means for your wallet

Amazon Prime Day 2025 wraps up on Friday, July 11, closing shop at 11:59 p.m. Pacific Time (which is 2:59 p.m. Eastern)—marking a 96‑hour marathon of member‑only deals. That extra length compared to past years (typically just 48 hours) gives you more runway, but don’t be fooled into stretching out the shopping. Many of the best deals, especially Lightning Deals and themed “Today’s Big Deals”, hit shelves at midnight PDT and disappear fast.

Expect flash sales fluctuating daily, with curated offers across top categories: Apple AirPods, Dyson vacuums, fashion picks from Levi’s, Coach, Lacoste, and beauty brands like Cosrx and Laneige.

Tech lovers can watch for slashed prices on Google Pixel 9 Pro, Samsung Galaxy, Beats Powerbeats, and gadgets like Anker power banks, Raspberry Pi, and Amazon’s own Fire tablets. Beauty aficionados are lining up for Cosrx Snail Mucin, La Roche‑Posay, Laneige Lip Masks, and celebrity‑beloved Dyson Airwrap deals.

Home and everyday essentials aren’t forgotten, think Brita pitchers, Stanley tumblers, Bissell cleaners, Levoit purifiers, kitchen gadgets like Ninja Creami, Magic Bullet, and cookware deals reaching up to 70% off. Fashion deals deliver luxe vibes for less with linen pieces, polos, sandals, JW Pei bags, and Coach totes, all at wallet‑friendly prices.

If you’re after subscriptions, Prime Day also drops digital treats, three‑month free trials for Audible and Kindle Unlimited, plus discounted add‑ons for Prime Video like Apple TV+ and Crunchyroll.

To make the most of it, Prime members should enable notifications (Alexa or app alerts), toss wish‑listed items into carts, and revisit the Today’s Big Deals page each midnight PDT to catch fresh drops. Once the clock strikes midnight PT on July 12, those 11:59 p.m. deals disappear for another year—so plan accordingly.

What actually is Prime Day?

Originally a two‑day sale launched in July 2015 to celebrate Amazon’s birthday, Prime Day has evolved into a tentpole of the retail calendar—almost as big as Black Friday. It's exclusive to Prime members.

Unlike Black Friday’s one‑off frenzy, Prime Day is purpose‑built for convenience and variety: deals span tech, fashion, beauty, home, subscription services—you name it. In 2025, Amazon added “Today’s Big Deals”—a daily theme comprising midnight‑released highlights lasting hours or until claimed. Along with surprise Lightning Deals, it’s a rolling discount bonanza.

Despite internet deal‑hunter chatter sometimes labeling Prime Day as hype for TVs or gadgets, most coverage this year paints a broader picture: everyday gear (HDMI cables, smart plugs), celeb‑approved beauty staples, and aspirational fashion at everyday prices.

Amazon Prime Day 2025 isn’t just a sale, it’s a four‑day sprint to scoring the year's best deals, discount, and offers. With the countdown ending at 11:59 p.m. PT on July 11, the race is on. Whether you're hunting tech gear, refreshing your wardrobe, or topping up your Netflix queue via Audible or Prime Video add‑ons, smart shoppers are already clicking “Buy Now.” Miss it, and you’ll be waiting until October’s Big Deal Days, or Black Friday, for the next big wave.