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Will this year be the pinnacle of HBO's Emmy success?

  • HBO is unlikely to surpass this year's record 137 nominations, especially with Game of Thrones and Veep having ended and even more Peak TV shows arriving in the coming years. "Next year, looking to further flip the balance of power, newcomers to the Emmy race will include Apple, which has zoomed in on high-end fare and is building an awards strategy team; Disney Plus, which won’t be as kudos-focused but will still boast freshman contenders; HBO Max, offering originals beyond HBO’s output; and perhaps Comcast’s still-unnamed streamer," says Michael Schneider. "Add in an increasingly aggressive Amazon Prime Video, which doubled its nomination haul this year, and a fully Disney-backed Hulu, and next year’s Emmy race could shake out completely differently. A shift has already begun, with broadcast and cable already hit hard by the changing tides. The exit of Game of Thrones in particular might be seen as a clearing of the decks, and open the door for more outlets to move into contention. At that point, Netflix’s volume game might serve as better nomination insurance: More contenders serve to guarantee a healthy number of at-bats."

    TOPICS: HBO, Emmys