Trading cards are getting the reality TV treatment

Bloomberg

Pawn Stars producer Brent Montgomery and former ESPN executive Connor Schell are shopping a show revolving around trading-card impresario Ken Goldin and his company, Goldin Auctions. According to Bloomberg News, "interest in trading cards has skyrocketed over the past couple of years, fueled by younger people with spare cash treating cards like stocks or bonds. They buy cards of younger players they like, in the hopes that the value will increase as that athlete excels. Goldin’s company has emerged as the leading auction house in the industry. It has already sold more than $150 million worth of merchandise this year, and is in the early stages of a new auction that Goldin believes will generate an additional $50 million or more. Goldin is the kind of outsized personality designed for reality TV. He has an encyclopedic knowledge of sports and memorabilia, and already goes live on Instagram several days a week to open new packs of cards."