Stone notes that he and Trey Parker will have even more money that they could invest, including buying the real-life Casa Bonita restaurant and selling weed based on South Park's Tegridy Farms. The $900 million deal comes two years after South Park reruns sold to HBO Max as part of a deal worth more than $500 million. "That was one of the better things that happened in our financial life," Stone tells Bloomberg News of the HBO Max deal. "We took it to market and established its worth on the open market. That’s rarely done right now." Do they worry about cancel culture? "No. As you can see from this deal, we have ‘f*ck you’ money now," says Stone. "We’re more interested in it than whining about it. It’s a legit cultural change. We explore it all the time in the show." Stone points out that "we’ve been rich for a long time. We have nice houses and cars. Even this giant deal won’t change my day-to-day. I’m not going to buy a new watch. We’re a media company. We use the proceeds from this to invest. These are multi-year projects we invested a bunch of money in. We have a South Park 3D video game, release date unknown. We’re doing deep fakes. We have a studio with a dozen people who are deep fake artists. We’re working on a little more of this deep fake movie we’re trying to piece together. We have a horror movie. A musical. I think we’re really for the first time going to bring Tegridy Weed into real life. We are gunning for this restaurant that’s just been abused in Colorado. It’s Trey’s dream to revamp Casa Bonita."