Keith Cox, head of Paramount Network and TV Land's president of production and development, admits he was "pleasantly shocked" by Season 2's ratings. He says of Season 3, which has already been ordered: “It’s going to be great and even bigger than Season 2; I know it, feel it. It will happen." Cox says he and Yellowstone co-creator Taylor Sheridan already discussed when the series will end. "There is a life span; Taylor has an ending, he knows how he wants to wrap the series with a satisfying ending for the family over many seasons,” Cox said.