Netflix's "ta-dum" sound accompanying its logo was almost a goat sound

Entertainment Weekly

Netflix's vice president of product Todd Yellin was on the hunt for "something that screams Netflix" back in 2015. So he seriously considered the sound a goat makes. "I liked the sound of a goat. It was funny. It was quirky. It was our version of Leo the Lion," Yellin said on today's episode of the Twenty Thousand Hertz podcast. Yellin brought on Oscar-winning sound designer Lon Bender to help him create the sound. According to EW, "Bender admitted that the 'ta-dum' comes from the sound of his wedding ring knocking on a wood cabinet. To add depth, Bender added a slowed-down anvil, muted hits, and an electric guitar sound reversed to complete what they coined 'the blossoming' sound that transitions into the movie or TV show viewers are about to watch." Bender's "ta-dum" was one of the 20 or 30 choices Yellin and Netflix's Brand Design team led by Tanya Kumar had at their choosing.