Netflix's La Firma reality competition will seek the next Latin urban music star

Deadline

Reggaeton stars Rauw Alejandro and Yandel will be joined by Nicki Nicole and Lex Borrero on the judging panel on La Firma, which will search for singers across Latin America, the United States and Spain. "In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition," per Deadline. "The winner will sign with talent incubator NEON16."