Netflix estimates Squid Game will end up being worth nearly $900 million

Bloomberg

According to Bloomberg's Lucas Shaw, 133 million Netflix accounts have now started watching Squid Game and about 66% of those accounts have finished watching the entire season. Shaw earlier reported that Squid Game cost Netflix $21.4 million. "Netflix estimates that its latest megahit, Squid Game, will create almost $900 million in value for the company, according to figures seen by Bloomberg, underscoring the windfall that one megahit can generate in the streaming era," says Shaw.