NBC will test an alternative to Nielsen for the Super Bowl and Winter Olympics

Los Angeles Times

The network will still use Nielsen as a ratings service for the Super Bowl and Winter Olympics, but will also try out data from iSpot.tv, a Bellevue, Wash.-based company that measures audiences across linear TV and streaming platforms for next month's two big events. "The test with iSpot.tv — which has a multi-year deal to provide its services to NBCU — will be the most high-profile effort to promote a viable competitor to Nielsen, long the dominant provider of data used to determine pricing for the $70 billion in commercial time that advertisers buy annually," reports the Los Angeles Times' Stephen Battaglio.