NBC is utilitizing its peacock mascot for a "Comedy Starts Here" campaign

Variety

NBC revealed two weeks ago it was using an actual peacock to help promote its fall shows. Well, with NBC Universal's new streaming service called Peacock, NBC is fully embracing its peacock logo. Variety reports that the "Comedy Starts Here" campaign, using a peacock, "is meant to emphasize the fact that some of the most-watched half-hours on TV, from the present and recent past, first aired on NBC." “We just have had this growing sense over the past couple of years that we were getting our comedy mojo back,” said NBC Entertainment marketing/digital president Len Fogge. “Especially in an era where our comedies go elsewhere, we came up with the line ‘comedy starts here.’ Because it does. The shows that are so popular on streaming services are NBC comedies… For people who know it we remind them and for people who don’t, we want to let them know this is an NBC show.”