“It really came together after James’s run. The impetus was social media,” longtime Jeopardy! producer Harry Friedman told Vulture, citing Twitter chatter during and after James Holzhauer's historic run last year. “It was the chatter and the speculation of people saying, Even though James fell short of Ken’s record, but we think he’s the best of all time. And other people would chime in saying, Definitely not, Brad is the greatest of all time, look how much money he has won. And other people would say, Actually, no, Ken had a 74-day run, he’s no doubt the greatest of all time.” ALSO: Jeopardy! dominates again in primetime with 14.8 million viewers.