Jeff Bezos roasted for tweeting praise of Squid Game, though he has yet to watch the Netflix hit

Mashable

The Amazon founder tweeted Saturday: @ReedHastings and Ted Sarandos and the team at @Netflix get it right so often. Their internationalization strategy isn’t easy, and they’re making it work. Impressive and inspiring. (And I can’t wait to watch the show.)" But Bezos' tweet was met with mockery since, as Jess Joho points out, "if anyone has important lessons to learn from its dystopian story about the cruel rat race of late-stage capitalism, it is Jeffrey Bezos, founder and former CEO of Amazon. On Sunday, Bezos tweeted praise at Netflix for an international strategy that helped the Korean show take off globally, calling this business success 'impressive and inspiring.' However, a parenthetical made clear that the richest man in the world might not realize that Squid Game is actually not very favorable in its depiction of the Jeff Bezoses of our world. In case anyone needs a refresher: Bezos owes a significant portion of his startling net worth to the employees that have reportedly had to resort to pissing in bottles and sh*tting in bags to keep up with the grueling demands of their employer and workplace."

ALSO:

• Jeff Bezos' tweet highlights the new local language battleground of streaming services: "Netflix, Amazon Studios and Apple TV+ have all been aggressive in their expansion into local language originals, recently joined by other streamers that are going global, including Disney+," explains Deadline's Nellie Andreeva. "Netflix and Amazon have gone toe-to-toe in India, which is considered a top growth opportunity given its size, and Amazon Studios has been gaining on Netflix in Latin America. The Squid Game’s success caps a concerted effort as Netflix has been actively ramping up Korean originals. It paid off as the streamer’s K-dramas’ US viewership has jumped over 200% between 2019 and 2021, culminating in the Squid Game breakthrough."
• Korean internet service provider SK Broadband begins legal action over Squid Game, calling on Netflix to pay usage fees
• Netflix to edit out phone numbers from Squid Game scenes after members of public inundated with calls
• Squid Game has two different English subtitle options -- one more accurate than the other: Viewers are urged to change "English [CC]" to "English" in the menu