It's official: Squid Game overtakes Bridgerton as Netflix's biggest-ever launch

Variety

The ultraviolent Korean drama has been watched the 111 million Netflix accounts in the 25 days since its Sept. 17 premiere. That tops previous No. 1 Bridgerton, which was watched by 82 million households in the first 28 days of release. The metric is based on subscription accounts that watched at least two minutes. So it's unknown how many completed one Squid Game episode, or the entire series.