How did Fox News "free fall" to below CNN and MSNBC?

The Daily Beast

Fox News has recently been averaging 2.62 million viewers, down 14% from a year ago. That's below MSNBC's 2.66 million and CNN's 2.74 million. "Fox News’ embarrassing third-place showing is the continuation of a downward trend in which the right-leaning outlet lost 2020’s fourth quarter to CNN and alienated Trump-supporting loyal viewers by calling Arizona early for Joe Biden during its election-night coverage," reports The Daily Beast. "This unwelcome development is predictably prompting internal panic among staffers, who fear it will result in additional job losses after recent layoffs—and gloating among detractors." What happened? "They were out-crazied on the right," said former CNN president Jonathan Klein. "One America News and Newsmax were more willing to provide the heroin that conspiracy addicts were looking for...For years Fox has been denying climate change, denying that social inequity exists, denying that Obama was a citizen. So they’ve bred a sizable chunk of viewers who routinely deny the truth--and those viewers punished Fox News the moment they reported that Biden won Arizona, and they haven’t stopped. It’s like when that chimp you raised from a baby tears your face off. Now the question is what is Rupert Murdoch willing to do to get them back?”