Hallmark Channel boss emphasizes it's an "inclusive" brand after grilling over lack of LGBTQ characters in holiday movies

TheWrap

At the TV press tour, reporters pressed new Hallmark president and CEO Wonya Lucas on Hallmark Channel's very little representation when it comes to the LGBTQ community. "We are really seeking to make sure that everyone can see themselves in our movies, because when we talk to our consumers, whether we’re talking to consumers of different races and ethnicities, even generationally, there are common themes and things that they are looking for in our movies," said Lucas, who assumed her job last July. "What we are going to do moving forward is just add a little more authenticity and complexity to the storylines.”