HBO is developing Sugar, a comedy set in the world of sugar babies and sugar daddies

Deadline

Adam McKay is teaming with Shiva Baby director Emma Seligman on the potential series set in the world of a sugar baby – where an older person dates a younger person with the promise of money and gifts. According to Deadline, Sugar follows a young woman in New York who balances her neurotic Jewish family with her life as a college sugar baby.