ESPN has $793 million in ad sales tied to the 2020 college football season

Sportico

The coronavirus crisis is expected to have a major effect on ESPN's earnings, according to Sportico, which adds: "The sheer scale of the company’s college football business will create a lot of headaches, and lost revenue, if the season is further disrupted. The Big Ten and Pac-12 have already nixed early-season games and some smaller conferences, like the Ivy League (an ESPN+ partner), have cancelled fall sports altogether. The NCAA’s board of governors meets Friday and could vote to cancel all NCAA-sponsored fall sports. Should college football’s doomsday scenario comes true, ESPN will have to negotiate make-goods for ad buyers, and sort hundreds of millions in rights payments it owes to schools, conference and bowl properties. Unwinding that billion-dollar web of payments will be a Herculean task."