Dear Barack and Michelle Obama: Don't be surprised if your big names get lost in Netflix's "very, very big pond"

The Hollywood Reporter

The Obamas are likely to run into the "Netflix conundrum" should they join the streaming service with their own programming. Netflix is "a very, very big pond" for "really famous and cool content creators," says Tim Goodman. Sure, Barack and Michelle Obama will garner a lot of attention for their shows. But their spotlight will be limited considering all the other shows with big names attached that Netflix has to promote. "If the Obamas do sign that deal with Netflix and join the family, they will certainly get more than, say, the middle-tier producers get," says Goodman. "Namely — coordinated press coverage and probably a glitzy premiere party in either New York, D.C. or Los Angeles. There will be billboards, maybe, and as much on-platform buzz as an algorithm can generate. But when the show appears — whatever show that may be — the Obamas will find out what tons of famous TV creators found out when their shows premiered: Once the episodes drop, that's pretty much it for the hand-holding and attention. Once the shows are out, dropping into the world's deepest bucket of content, said shows are either going to be discovered (in due time, like a good book on a library shelf) or ignored (like a good book on a library shelf)."