Could Game of Thrones' success reverse the binge-release trend?

Irish Times

"The feverish weekly cycle of fan reaction round-ups, episode recaps, unanswered question lists, prediction corners, critics’ debates and happy trailer hosting makes it as clear as ice: there is no better marketing tool for a flagship drama series than to release it one episode at a time," says Laura Slattery of the HBO drama. "Why does anybody ever think the opposite? The practice of uploading an entire season at once, a fashion started by Netflix and since spread beyond it, might satisfy some devotees and be vocally demanded by others. But it misses a trick. In an entertainment market packed tighter than the Winterfell crypt, there is simply no better way to sustain the conversation about a show than to pump it out one eagerly awaited instalment at a time."