Bravo launches an ad campaign to end reality TV's "guilty pleasure" stigma

Variety

The marketing campaign aims to bring in more casual viewers, which Bravo calls "should-be" viewers. “The ratings show that viewers are devouring this kind of content, but getting fans to disclose their true viewing habits and love for the genre was both a challenge and an ‘aha’ moment,” says Dave Kaplan, oversees research for NBCU Lifestyle Networks.  “The truth is the shows people evangelize at cocktail parties are not necessarily the ones they’re actually watching the most.”