After the success of Nickelodeon's first NFL game, CBS Sports is open for more sports experiments with ViacomCBS properties

Variety

“I think it’s probably the first of many collaborations between CBS Sports and the Viacom platforms,” says CBS Sports chairman Sean McManus. The Nickelodeon-NFL broadcast of an NFL wildcard playoff game took nine months to put together. McManus says he put specific emphasis on “how are we going to broadcast the game itself and still make it attractive to audiences of all ages.”