ABC is developing #FollowMe, an Apprentice-style reality competition for social influencers

Variety

#FollowMe will feature aspiring online stars as they compete in various business-themed challenges to build their follower bases. With Mars Wrigley as a partner, many of the challenges will features candies such as M&Ms, Skittles, Snickers and Starburst. “The contestants will have to incorporate the brand points as ‘pitch points’ across their social media – so the challenges will be critiqued on how well they align with the brands messaging as they create mini video campaigns in each episode,” said executive producer John Stevens. “Think of a more contemporary twist on Apprentice-type challenges from back in the day.”