Why does Hulu keep running an "excruciating" catchphrase ad?

The Mary Sue

"For the last few months, Hulu has been running a new ad featuring catchphrases of TV characters from shows the platform has available. It is, in a word, excruciating," says Vivian Kane. "A commercial full of trite snippets of dialogue might not sound that bad. Boy oh boy, is it. It plays constantly, even with Hulu’s 'no ads subscription. With the live TV plan, it plays approximately 500 times an hour. Or at least that how it feels. In reality, it’s probably closer to eight to ten times an hour, since the ad plays once or, more often, twice every single ad break...Again, if you’ve never seen that commercial before, it might not seem too annoying. But now play it 12 times an hour, all day, at an inexplicably higher volume than every other commercial and show you’re watching."