Why Reese Witherspoon is wearing a brown wig for The Morning Show

Entertainment Weekly

“(The wig) was Reese’s idea,” showrunner Kerry Ehrin says of Witherspoon's Bradley Jackson TV reporter character. “I think we tried the blond and then we tried a brown wig and when we saw it, it felt so different. And Bradley is just a little bit of a darker character. We just saw her as a little more dark and sarcastic and cynical.”