Tudum was Netflix's latest failed attempt to nurture and build fandoms

The Verge

"The company has a history of shutting down shows if they don’t quickly reach internal goals, and it seems to have treated Tudum the same way, cutting off a large chunk of its staff after it didn’t immediately produce a sizable return on investment," says Mia Sato. "Interviews with current and former employees suggest Netflix changed its mind about what it actually wanted from the slew of journalists it brought on. The staff was met with moving goalposts and a marketing department that felt unresponsive to writer and editor feedback. Netflix’s goals, simply, were unclear to everyone involved. In an interview with The Verge, one former writer joked that they still don’t even know the exact way to pronounce the site’s name."