The Weather Channel plans to make climate change a bigger part of its coverage

Variety

Over the next few months, The Weather Channel will infuse climate coverage into its morning, afternoon and even  entertainment programs in a way that it will be impossible to ignore. “We weren’t singing it from the rafters because American sentiment hadn’t caught up," says Nora Zimmett, the channel's chief content officer. As part of the changes, The Weather Channel will retool its morning program, America’s Morning Headquarters, so that its largest segment offers “more storytelling, more video, more discussion about climate sustainability.”