Seth Meyers didn't realize his "Skip Politics" button was a good marketing idea

Los Angeles Times

The Late Night host discussed impeachment, the late NBC late-night executive Rick Ludwin and his recent Netflix special Lobby Baby in a wide-ranging Los Angeles Times interview. Meyers was asked if he thought his Lobby Baby "Skip Politics" button would become such a big deal. "No — I’m so bad at marketing," he responded. "I just liked it as a joke and then realized after the fact that it had actually secretly been a really good marketing idea. The idea was really only born out of the fact that I was doing a special on Netflix, and I had been going back and forth as to how to deal with doing any political material in a special. As we see every day, it’s really hard to predict what political jokes will keep for four or five months. It really was the Black Mirror episode Bandersnatch that made me think, 'Oh, there’s some interactivity that’s available here that’s not available elsewhere, and it would be cool to find a way to play with it.' Unlike Bandersnatch, which, of course, you had to make multiple decisions, I am only smart enough to come up with one." ALSO: Meyers explains to Howard Stern how bad SNL sketches are saved between dress rehearsal and the NBC broadcast.