Seinfeld partners with Junior Mints and New York's Metropolitan Transit Authority for a year-long 30th-anniversary celebration

Ad Week

Sony Pictures Television has enlisted several brand partners --- including Junior Mints, New York's MTA, the New York Mets and Drake’s -- for its 30th-anniversary Seinfeld celebration. Sony's promotion will include Seinfeld-branded MetroCards, vending machines and a food truck. According to Ad Week, "the campaign also includes new promos and key art that celebrate the anniversary and the show through iconic objects from the series like the puffy shirt, black and white cookie and the eclair that George retrieved from the trash." Seinfeld celebrates its 30th anniversary on July 5.