TV TATTLE
Rachael Ray is teaming with Uber Eats on a virtual restaurant
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Rachael Ray to Go will mark the TV host's first restaurant, albeit virtual, serving meals in 13 cities across the U.S. and in Canada starting Oct. 17 through the rest of the year. The stunt is aimed at promoting Ray's new cookbook, Rachael Ray 50. According to Bloomberg, "there will be no brick and mortar Rachael Ray to Gos; rather, a network of independent, delivery-only kitchens will prepare the meals. If you want her pulled buffalo chicken chili with ranch, you have to order it via Uber Eats. (Or make it yourself.)"
TOPICS: Rachael Ray, Marketing, Uber
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